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Google Guaranteed - Local Services Ads

Looking to book more jobs?

Be the business backed by the Google Guarantee and attract new customers. With Local Services Ads, you’ll appear at the top of Search, connect with customers in your area, and only pay when a customer gets in touch from your ads.

Understand the screening and verification process

To participate in Local Services Ads, all businesses must pass Google’s screening and verification process. The process varies by business category and location and may include background, business registration, insurance, and license checks, and minimum review requirements.

 

About background checks

In specific business categories and locations, Local Services Ads require background checks for the business, the business owner, and their field worker roster (employees, contractors, including subcontractors, or other workers who provide services in customers' homes, workplaces, or any other properties).

The background check for business owners and their field worker rosters involve identity and criminal history checks, like cross-checks against national sex offender, terrorist, or sanctions registries in the US. At the company-level, the process includes civil litigation history, like judgments and liens from federal and state courts in the US. The background check process doesn’t involve a credit check or a credit pull.

Businesses are not charged for the background check.

About business registration checks

Depending on the country, Google verifies that businesses are registered according to relevant laws and regulations governing a given country. Businesses must provide Google proof of their business registration by uploading relevant documents, providing registration numbers, by attestation, or other means. Google will make its best efforts to verify the validity of each business' registrations.